Marketing communications designed to build business
Plan Ahead for 2010 Advertising!
Written by Kerry O'Malley Thursday, 06 August 2009 18:19
You're saying, 2010? You've got to be kidding! We're focusing everything on making our sales numbers for 2009!
Believe it or not, trade publications will start circulating media kits and editorial calendars for next year as early as September. You may not be ready to make commitments that early, but it's wise to start thinking ahead and planning for best - or worst case scenarios.
Planning ahead does several things. First, it allows you to put real thought into a strategy instead of responding with a knee jerk reaction. Second, advertising sales are down - at least right now. Negotiating deals before the end of the year will enable you or your agency to get the best deals possible: reduced rates and probably some value-added freebies thrown in. And finally, the best reason of all: you won't have to think about it over the holidays!
Hi, I'm Kerry O'Malley - Industrial Marketing Muse and professional Marketect. I have over 30 years of experience developing marketing communications for engineered industrial products and services sold to industry. For the past 13 years, I've done that as a consultant through my company, Marketects.
I love the idea of advertising (and good writing) being catalysts that move people to action. I'm jazzed by the challenge of creating concepts for communications campaigns that work. I'm intrigued by the possibilities that exist on the Internet for the industrial marketer, and I'm always thinking about how to translate those opportunities to my clients. I've never practiced marketing in the retail, mass consumer arena, but I see a lot of that kind of marketing that inspires me and translates over well to the industrial world. I hope I can inspire YOU!
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