Our last post said it all: content marketing grows your online network and directly connects you with your target market(s).
Now, let’s cover the “how.” As with most marketing, planning is key. The most important component for success in your industrial content marketing strategy (besides producing the actual content) is following an editorial calendar.
How to Create a Blogging Editorial Calendar
An editorial calendar is designed to keep your company’s blog regularly updated with fresh content. It helps you determine the best days to publish posts as well as how many times a week to blog. But it can also be helpful keeping track of keyword research and website traffic, both extremely important factors in any content marketing strategy:
Researching topics: Before you even start writing, you …
People love a good story, especially when it comes to businesses. Today, your customers aren’t only investing in your products and services, they’re investing in your company’s narrative, and if it’s a good one, chances are they’ll remain loyal to your brand. Company stories should actually be intertwined with your brand strategy and help to build the image you want your brand to embody.
Creating your story comes down to the “why,” (why your company does what it does, why you started your business in the first place), but it also comes down to the “who.” The faces behind the brand are essential when connecting with your customer base, even in the industrial sector, so sharing a story that gives your company a human element can …