Blog

Should You Start an Industrial Blog? YES!

Are you on the fence about starting an industrial blog? Don’t know why, where, or how to begin? You keep hearing about content marketing and its many benefits, but you’re unsure of what that would mean for your business. Your biggest reason for creating a blog strategy and content is to entice people in their purchasing journey when it comes to your company’s products and services.

Web content (blogs, white papers, videos, and webinars) establishes your credibility, expertise, and positions you as a thought leader in your field. As your blog is read, Liked, Tweeted, +1, and Shared, you are connecting with potential customers. The best part of a blog post…it works for you day and night. It can be found in 3, …

Great Industrial Marketing Can’t be Measured

Numbers … they condense our world into the organized and understandable with a simple equation. In marketing, we rely heavily on numbers to tell us if what we are doing is really working. We have charts and graphs as hard proof to show our clients or bosses. The problem with this type of data is that marketing and advertising rely on molding human sentiment and expectation and then proceeding to continuously manage and alter them. You cannot deduce whether the marketing campaign you started 6 months ago is going to build a long-term client base. Building a brand and brand loyalty take great marketing, and great marketing cannot be measured by metrics and data extrapolation.

Metric-Mania: One of the Seven Deadly Marketing Sins

Metric-mania has bewitched us! …

The Consumerization of Industrial Marketing

We try to write about all aspects of industrial marketing, often going into very specific detail about how best to execute certain initiatives, as well as the latest marketing trends; but did you know about the new B2B marketing trend having to do with consumerization? In short, much like the consumerization of IT (Information Technology), B2B marketing tactics are now starting to look more and more like B2C marketing.

A sale (or getting to a point of sale) should be the easiest process on your website

David Edelman of Digital Marketing Strategy Practice, speaking about the consumerization of the IT industry,  calls this shift a “massive disruption” and goes on to say “in the same way that a consumer wants …

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