What You Need to Know Before You Develop a Brand Strategy – Part 4

I hope you’ve benefited from reading the previous three parts of this four-part brand strategy series! As promised in Part 3, in this final part of the series, I’m going to cover the topics of brand identity, brand strategy, brand positioning, and last but not least, brand storytelling.

If  you’ve read the former three parts of this brand development series, you’ll have a strong grasp of the first three items on our list, especially after I provide you with the basic definitions of each. This article will really be spent diving into the ever-important topic of brand storytelling; what it is, what it can do for your industrial company, and a few methods you and your inbound marketing team can use to create a successful brand storytelling …

What You Need to Know Before you Develop a Brand Strategy: Part 3

In parts one and two of this brand strategy development series, I wrote a lot about what constitutes a “brand,” why it is critical for your industrial organization to develop and maintain a strategic brand, as well as the importance of brand perception. In part three of the series I’ll be reviewing what a value proposition is and the formula for developing your value proposition. If you’ve already worked through the steps of defining your value proposition, it is still good to review this topic from time to time to ensure your organization has remained on track. If not, this is a great opportunity for you to learn how to walk through the creation of your value proposition in your effort to develop a recognized brand.

Previously …

What You Need to Know Before You Develop a Brand Strategy: Part 2

In part one of this blog I talked about what a brand strategy really is versus what it is not. I pointed out the importance of simplifying the brand strategy process and focusing on the four “M’s” of getting More Customers to buy More Stuff for More Years and for More Money. At the end of part one of this brand strategy development series, I began to discuss the benefits your company can enjoy if you grow a strong brand. If you haven’t read part one yet, this would be a good time to take a moment to review those brand strategy details and practice the exercises discussed.

Achieving a strong brand really does require strategic thinking. Senior leaders of Fortune 500 Companies are well aware of the importance …

What You Need to Know Before you Develop a Brand Strategy: Part 1

As anyone who has worked with me knows, I like to keep things simple. I believe confusing tactics are used by marketing firms who don’t want their customers to understand fully what they are and are not doing. It’s for this reason that I’ve broken the purpose of branding down to the four “M”s.

Understanding the purpose of branding is a necessary first step in order to help you partner with your industrial marketing firm in the achievement of your business growth. Notice I used the word “partner?” This is an important component of the overall branding process for each business owner and executive member of the company to comprehend.  Successful brands do not magically pop up overnight due to the brilliant creativity of a marketing firm. …

B2B Industrial Marketing: The Digital Age is NOW

Believe it or not, there are still some business owners who are unsure of the value of a digital marketing campaign. Despite the steep decline in effectiveness of paper media and varied traditional marketing routes, as well as the decrease in new business income for those still clinging to outbound marketing tactics, it can be difficult for some to release the methods of former years.

But the odd fact these days is: Doing things differently today means both a marketing cost savings, as well as an increase in profit potential for your business. But you don’t just have to take my word or the word of countless others who’ve stressed these points on blind faith. Let’s take a look at the numbers because we all know the …