Many companies make half-hearted efforts in the area of public relations, then wonder why they don't have more success. The truth is, when your material doesn't run, the fault rarely lies with the editors that you've sent it to. A successful P/R campaign takes more than a half-hearted attempt. Thinking of the trade media as a "customer" whose requirements must be met will go a long way in getting your materials published. If you follow these tips you'll have a greater chance for P/R success!

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Industrial Branding: Why It's Important - Part II (How its Done)

In the last newsletter I wrote about why even industrial companies should consider "branding" just as important as companies that sell to the mass, consumer market. Hopefully, I convinced you!

Companies that are serious about branding usually incorporate some key elements into the branding process. Listed below are ten major steps to branding, from initial development, to follow-up and refinement.

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Industrial Websites: Adopt a Wine & Cheese Mentality

Today every company's website is almost as important (if not equally important) to their brick and mortar place of business. Just like actual businesses, websites should provide something for a visitor that keeps them from being bored - which translates to moving on to another website. OK, industrial businesses don't usually try to create an atmosphere of "sit down and stay awhile" like a car dealership, or clothing boutique might. Regardless, in 2009, people have less and less patience for boredom or inactivity.

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Contact Kerry O'Malley today to start planning your 2010 marketing communications strategies!

Let us do the work of gathering the media kits and editorial calendars for your target audience.  We'll provide you with a detailed advertising plan based on your budget that will bring in new business, increase brand recognition and position your company for growth in the new year!