How many dates did it take for you to fall in love with your significant other? The point is, in human relationships, it takes time and frequency of interaction for "love" to develop. In this analogy, "love" is that point at which a prospect is ready to buy. Continued and consistent communication with your target audience will eventually pay off in a heightened awareness of what you do and who you are. With that heightened perception comes the belief that your company is probably worth doing business with.