Marketing communications designed to build business
Industrial Marketing
What's Your Value?
Written by Kerry O'Malley Sunday, 01 November 2009 20:59
Create a value proposition that makes it crystal clear how your company differs from the competition.
Does your company have a "value proposition" that all of your employees know, understand, communicate, and attempt to provide every customer or potential customer? It doesn't have to be rocket science, although I've read plenty of articles that tell you "how to do it," authored by marketing gurus or MBA's that make it seem much more complicated than it is. It's not easy, but it really is one of those things that you can apply the KISS principal to. It can have powerful results if driven from the top, down through the company ranks.
Marketing to Engineers
Written by Kerry O'Malley Friday, 17 July 2009 20:14
I'm not an engineer, but for many years I've been developing communications designed to sell products and services to engineers. Here are some things I've learned about what does - and doesn't appeal to this target audience.
Hi, I'm Kerry O'Malley - the Industrial Marketing Muse (and your own personal Marketect, should you so choose!) I have over 27 years of experience developing marketing communications for engineered industrial products and services sold to industry. For the past 10 years, I've done that as a consultant through my company, Marketects.
I love the idea of advertising (and good writing) being catalysts that move people to action. I'm jazzed by the challenge of creating concepts for communications campaigns that work. I'm intrigued by the possibilities that exist on the Internet for the industrial marketer, and I'm always thinking about how to translate those opportunities to my clients. I've never practiced marketing in the retail, mass consumer arena, but I see a lot of that kind of marketing that inspires me and translates over well to the industrial world. I hope I can inspire YOU!