Marketing communications designed to build business
Industrial P/R
The Often Overlooked Potential of the Modest News Release
Although a simple news release is often overlooked because it seems relatively unimportant, it actually holds great potential - particularly releases concerning new products, processes, or technology. Companies that employ engineers tend to place more emphasis on the writing of data driven technical papers, rather than something as simple as a two page news release. Most technical papers could be recreated as a basic news release. Sure, it takes some thought and effort, but a smart marketer will try to utilize every communication piece in as many ways as they can. Here are some of the reasons why you should consider it:
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Hi, I'm Kerry O'Malley - the Industrial Marketing Muse (and your own personal Marketect, should you so choose!) I have over 27 years of experience developing marketing communications for engineered industrial products and services sold to industry. For the past 10 years, I've done that as a consultant through my company, Marketects.
I love the idea of advertising (and good writing) being catalysts that move people to action. I'm jazzed by the challenge of creating concepts for communications campaigns that work. I'm intrigued by the possibilities that exist on the Internet for the industrial marketer, and I'm always thinking about how to translate those opportunities to my clients. I've never practiced marketing in the retail, mass consumer arena, but I see a lot of that kind of marketing that inspires me and translates over well to the industrial world. I hope I can inspire YOU!