Marketing communications designed to build business
Direct Marketing
Industrial Twitter? It Could Happen!
Written by Kerry O'Malley Friday, 26 June 2009 18:02
I've been taking an informal poll when talking to my industrial business associates lately. "Do you Twitter?" If the answer is yes, the next question is "Do you use it as a marketing tool for your business?" Of the very few who do Twitter, none of them are using Twitter as a marketing tool. I don't find this surprising, since 1 - many industrial marketers have lagged behind in embracing Web based technologies and 2- let's face it, even those of us who "market" industrial products for a living don't quite understand yet how we can incorporate social networking sites like Twitter into the mix.
Why Aren't More Industrial Companies Using Email for Direct Marketing?
Written by Kerry O'Malley Tuesday, 23 June 2009 17:40
I just read the results of a direct marketing survey that revealed that 80% of the B2Bcompanies surveyed said they maintain a sales lead or inquiry database; but only 50% use it regularly for direct marketing. To the other 50%, I ask - what's the point of maintaining the database?
A successful marketing communications plan should incorporate as many forms of media as possible. People don't just go to one or two sources for business solutions and information any more. It's not time to throw out all traditional marketing methods yet - but industrial marketers could make their marketing efforts more effective if they combined the Internet's technology with the intelligent use of customer and prospect databases.
Read more: Why Aren't More Industrial Companies Using Email for Direct Marketing?
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Hi, I'm Kerry O'Malley - the Industrial Marketing Muse (and your own personal Marketect, should you so choose!) I have over 27 years of experience developing marketing communications for engineered industrial products and services sold to industry. For the past 10 years, I've done that as a consultant through my company, Marketects.
I love the idea of advertising (and good writing) being catalysts that move people to action. I'm jazzed by the challenge of creating concepts for communications campaigns that work. I'm intrigued by the possibilities that exist on the Internet for the industrial marketer, and I'm always thinking about how to translate those opportunities to my clients. I've never practiced marketing in the retail, mass consumer arena, but I see a lot of that kind of marketing that inspires me and translates over well to the industrial world. I hope I can inspire YOU!
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