Marketing communications designed to build business
Crossing the Lines: Blurring Personal and Professional Lives
Written by Kerry O'Malley Tuesday, 07 July 2009 20:47
This isn't technically a post about marketing - but it is about communication, and the way that the Internet is impacting HOW we communicate. If you ever feel conflicted about how much of yourself to "put out there" on the social networking sites, please read on!
Shortly after I opened my Facebook account, I had a business associate send me a "friend request." For those of you who are Facebook virgins, this is an invitation to become part of their network and to be able to view their "page" and any information or pictures they post on Facebook. It also gives them the same permission to see mine.
I thought about this for awhile and decided maybe I didn't really want my customers (or vendors) knowing how often I decide to leave work early on Friday. Maybe I don't really want them seeing pictures of me acting like a fool at social gatherings. Maybe I want to be able to say exactly what I'm feeling at any given moment, and not have to worry about whether or not it sounds "professional."
I decided then and there to adopt a rule: Facebook is strictly for personal relationships and communication. Only once since then have I broken the rule and sure enough - it came back to bite me in the . . . well, you know.
The next social networking site I joined was LinkedIn, which is really more for developing business contacts and networking, so I adopted the same rule in reverse: LinkedIn is strictly for business relationships, communication and networking. But then there's Twitter . . . Twitter is a different kind of animal. I decided to open two Twitter accounts: one is for personal acquaintances, one is strictly for business, and my Marketects blog postings feed into it.
The thing is, there are more and more social networking sites popping up all the time. Where will it end? How complicated will it become, trying to keep my personal and professional lives compartmentalized? I'm just curious . . . how do YOU feel about crossing the lines between your personal and professional personas, online - or offline, for that matter?
Hi, I'm Kerry O'Malley - the Industrial Marketing Muse (and your own personal Marketect, should you so choose!) I have over 30 years of experience developing marketing communications for engineered industrial products and services sold to industry. For the past 12 years, I've done that as a consultant through my company, Marketects.
I love the idea of advertising (and good writing) being catalysts that move people to action. I'm jazzed by the challenge of creating concepts for communications campaigns that work. I'm intrigued by the possibilities that exist on the Internet for the industrial marketer, and I'm always thinking about how to translate those opportunities to my clients. I've never practiced marketing in the retail, mass consumer arena, but I see a lot of that kind of marketing that inspires me and translates over well to the industrial world. I hope I can inspire YOU!
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