Marketing communications designed to build business
Marketing Literature
Follow This Process For A Brochure That Tells Your Customers What They Need to Know
Written by Kerry O'Malley Friday, 08 January 2010 20:46
Is it time to create a new brochure, or to update an existing one? Maybe you've been putting it off because you're not quite sure where to start or you're not sure what you should include. Follow this process, and I guarantee you'll end up with a brochure that's effective and professional looking.
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Good Design Choices Draw People In
Written by Kerry O'Malley Wednesday, 23 September 2009 16:06
A good visual piece, whether it's a business card, flier, display ad, or even email ad, should grab the reader and be easy to look at. Don't make it too busy and jumpy, unless you're selling heavy metal music! Let the style of the visuals reinforce your message. Follow these tips, and your design piece will draw people in.
Hi, I'm Kerry O'Malley - the Industrial Marketing Muse (and your own personal Marketect, should you so choose!) I have over 27 years of experience developing marketing communications for engineered industrial products and services sold to industry. For the past 10 years, I've done that as a consultant through my company, Marketects.
I love the idea of advertising (and good writing) being catalysts that move people to action. I'm jazzed by the challenge of creating concepts for communications campaigns that work. I'm intrigued by the possibilities that exist on the Internet for the industrial marketer, and I'm always thinking about how to translate those opportunities to my clients. I've never practiced marketing in the retail, mass consumer arena, but I see a lot of that kind of marketing that inspires me and translates over well to the industrial world. I hope I can inspire YOU!