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Marketects Announces Bernard Martin As Guest Blogger

Bernard Martin, founder of Rapid Production Marketing will be sharing his knowledge of industrial social media through guest posts in a series entitled, "Secrets of Selling More! (With Social Media - REALLY!)"

Marketects, Inc. welcomes Bernard Martin, founder of Rapid Production Marketing to enlighten their readers of "Industrial Marketing Muse" by contributing guest posts beginning in November and continuing over the following months.  His knowledge of social media will be the focal point through his series entitled, "Secrets of Selling More! (With Social Media-REALLY!)."

President and Founder of Marketects, Inc. Kerry O'Malley believes "Social Media is creating a paradigm shift in the way businesses serve and communicate with their customers and will eventually be indispensible to every type of business as a sales and marketing tool.  The companies who embrace it now, learn to navigate its landscape, and position themselves to easily adapt and transition will reap the rewards." Bernard Martin with his vast experience in industrial marketing is yet another resource for manufacturers to look to for answers to their many questions about social media and how it affects their bottom line.

Bernard's background includes a degree in Political Science and Economics and an MBA.  He has developed numerous successful business enterprises which include a manufactures' rep firm that quickly became the #1 sales agency in the country for many of his principals, and an industrial distributorship in which he negotiated with over 180 manufacturers to develop a unique, comprehensive product offering.  During his years of experience, Bernard realized his passion was to consult with industrial businesses about how to create successful social media programs.  The result of that decision was Rapid Production Marketing, a sales and marketing consulting agency specializing in social media marketing.  "Bernard views social media from a sales perspective which offers another viewpoint in addition to my marketing communications angle," stated O'Malley.

Marketects offers bright ideas for industrial marketing communications, no matter what your budget. Smart strategies for promoting your products and services to the marketplace increase your brand recognition and help to build new business.

10/25/10: Marketects Announces Contest for Creative Uses of Social Media by Industrial Companies

Marketects is giving away a $250 gift card for Amazon.com to the chosen winner along with featuring their case history in a variety of Marketects, Inc. communications

Marketects is looking for a social media marketing evangelist with a twist- an evangelist from an industrial company.  Industrial businesses are new to the social media frontier, and Marketects Inc. is looking for a company that has dodged the obstacles, overcome objections and skepticism, and seen REAL success.

Social media is about building community engagement, offering a new outlet to showcase products, and becoming a resource for news.  Industrial companies have a lot to gain from these efforts, and Marketects is looking for feedback in the form of a case history to demonstrate how successful social media marketing can be specifically applied in the industrial arena.  Marketects will showcase worthy entries on their blog, "Industrial Marketing Muse," as well as in articles tailored for other publications.

Marketects is accepting social media case histories from industrial companies across the United States and Canada.  Submissions will be accepted for three weeks beginning 10/27 through 11/17.  Finalists will be selected by Marketects Facebook fans and @KerrySOMalley Twitter followers.  Kerry O'Malley, President of Marketects, Inc. will review all finalists and select the winner by December 1st, 2010 based on: most outstanding results, most creative use of social media marketing (SMM) and thoroughness of the written case history.

Submit a written case history that includes the following: 1) Overview of the company and when the company began SMM 2) Any internal obstacles and perceptions that had to be overcome 3) What the company has done in the area of SMM, particularly strategy 4) Milestones since beginning SMM and 5) Explanation of specific benefits achieved.

The winner will be contacted personally and the winning entry announced on the Marketects Facebook page, as well as on Twitter.  The author of the winning entry will receive a $300 gift card to Amazon.com via email within 48 hours after the winner is announced.  The winning company will also receive a great deal of additional exposure via Marketects' own social media networks and trade publication associations.

Marketects offers bright ideas for industrial marketing communications, no matter what your budget. Smart strategies for promoting your products and services to the marketplace increase your brand recognition and help to build new business.

Face-to-Face Meet Facebook: Digital Marketing for Industrial Businesses

There are two kinds of marketing. Consumer retail, filled with fluff like beach front fantasies and lots of beer, super discount tweets, social media pages, and big banners at sporting events.

Then there is industrial marketing, with specialized knowledge, print ads in trade publications, full-color brochures, and the friendly guy at the trade show who always remembers your name. Industrial marketing could be described as a face-to-face supported with quality print.
Or we could say, that industrial marketing is face-to-face, rather than Facebook. "Really," you ask, "who is going to be thrilled about getting a Tweet about new pipe material that is lighter and stronger? Who expects a Tweet, over drill bits or inventory control?"

At least one person cares a lot about product improvements, special offers, new technologies, and cost cutting measures...your customer.

Read more: Face-to-Face Meet Facebook: Digital Marketing for Industrial Businesses

Marketects: A "Virtual" Marketing Communications Agency

In order to offer industrial customers a truly customized solution to outsourcing their marketing communications needs, Marketects recently completed the final step in achieving its new business model:  the virtual marketing communications agency.  After many years of employing full-time creative staff and maintaining office facilities in the Kingwood, TX area, founder Kerry O'Malley has redesigned the way Marketects provides its creative products and services to customers.

Read more: Marketects: A "Virtual" Marketing Communications Agency