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Face-to-Face Meet Facebook: Digital Marketing for Industrial Businesses

There are two kinds of marketing. Consumer retail, filled with fluff like beach front fantasies and lots of beer, super discount tweets, social media pages, and big banners at sporting events.

Then there is industrial marketing, with specialized knowledge, print ads in trade publications, full-color brochures, and the friendly guy at the trade show who always remembers your name. Industrial marketing could be described as a face-to-face supported with quality print.
Or we could say, that industrial marketing is face-to-face, rather than Facebook. "Really," you ask, "who is going to be thrilled about getting a Tweet about new pipe material that is lighter and stronger? Who expects a Tweet, over drill bits or inventory control?"

At least one person cares a lot about product improvements, special offers, new technologies, and cost cutting measures...your customer.

Marketects: A "Virtual" Marketing Communications Agency

In order to offer industrial customers a truly customized solution to outsourcing their marketing communications needs, Marketects recently completed the final step in achieving its new business model: the virtual marketing communications agency. After many years of employing full-time creative staff and maintaining office facilities in the Kingwood, TX area, founder Kerry O'Malley has redesigned the way Marketects provides its creative products and services to customers.

Follow These Steps for Effective Industrial P/R

If you're sending out a press release without the assistance of a marketing communications professional, it helps to know what editors EXPECT from the professionals. If you follow these steps, your efforts will undoubtedly be more effective.

Marketects Email Blast Deal

Take advantage of the opportunity to keep your name in front of customers and prospects while your competitors are in marketing hibernation!

Do you have an email list of potential customers? Even if you don't, Marketects can source an e-mail list of targeted prospects for your business. Take advantage of Marketects' EMAIL BLAST DEAL. Reach potential customers quickly, easily and in the most cost effective way with an e-mail ad or e-newsletter.

We know you're busy taking care of your business. We'll make it EASY for you by handling the entire project via the phone and email!

We provide:

Project management
Graphic design
Copy writing

All for one, low all inclusive fee of $500 per e-mail*! This reduced pricing won't last forever, so act now!

*Fee is for e-mail ad campaign consisting of a minimum of 3 separate e-mails; e-newsletters quoted upon request. Fee does not include purchase of e-mail list, stock art, or distribution fee, which is based on total quantity of e-mail addresses. Additional costs quoted prior to email blast.

Call or email Kerry O'Malley today to get started!

A Strategy for Industrial P/R Success

Many companies make half-hearted efforts in the area of public relations, then wonder why they don't have more success. The truth is, when your material doesn't run, the fault rarely lies with the editors that you've sent it to. A successful P/R campaign takes more than a half-hearted attempt. Thinking of the trade media as a "customer" whose requirements must be met will go a long way in getting your materials published. If you follow these tips you'll have a greater chance for P/R success!

Marketing communications designed to build business