Why Outsource?
Outsourcing is a growing trend and a smart way to do business.

A smart way to do business ...
Over the past three years, strategic outsourcing has become an increasingly familiar practice - and by all accounts, it will be even more prevalent in the near future. According to a recent survey conducted by Andersen Consulting, a majority of executives will consider outsourcing nearly every non-core business process by the year 2010. This growing trend is driven largely by a fundamental change in the way the corporate world views outsourcing.

A strategic tool ...
Marketing activities, and specifically marketing communications, are prime candidates for outsourcing. Today, more and more executives see outsourcing of their marketing communications as a strategic tool. This is a means not only to cut costs, but also to draw on the expertise and resources of a partner to shorten the time to complete projects, capitalize on the full spectrum of communications options, and free up internal resources for core business activities.

Ensure a marketing focus...
Many times, sales and marketing managers are given the tasks associated with a company's marketing communications program. Along with their already full schedules, they are also asked to coordinate trade show exhibits, work with magazines to place advertising, develop brochures . . . the list goes on and on. However, these individuals cannot ever truly focus on this all-important area, because their first charge is to service customers and win new business.

Take advantage of promotional opportunities ...
At Marketects, Inc., we have account managers who have years of experience in a variety of industries, on the corporate side of marketing communications. This uniquely qualifies us to step into the role of "marketing communications manager" for our clients. We understand that the pressure to increase visibility and build credibility for a business must always take second place to selling to and servicing that business's customers. It's the classic "Catch 22". How do you take advantage of promotional opportunities with such limited time?

Your own marketing communications manager - without the overhead ...
Because Marketects provides its clients with long-range marketing communications plans, we are able to use that "blueprint" for the management and implementation of their marketing communications programs. We essentially become an extension of your marketing team, ensuring that the agreed upon marketing communications strategies and tactics are carried out - on schedule, and within budget. You'll have an experienced individual who is focused on your marketing communications program, and who will make ongoing recommendations regarding new opportunities for promotion, and improvements to your plan.

A creative network for any project ...
Marketects works with an impressive network of affiliate creative talent - graphic designers, illustrators, web designers, photographers, multimedia designers, display houses, and videographers. Your personal "marketect" will pool the resources required to produce your marketing communications, and manage the projects from inception to completion. Our creative network ensures that your communications will be produced by the individuals with the right expertise, and within your specified budget. This approach gives you the resources of an experienced marketing communications executive backed by a large staff of creative talent, for a fraction of the cost.

Contact Marketects, Inc. today, to discuss outsourcing your marketing communications program. Let us give you back the time you need to concentrate on the most important aspect of your business – your customers. | click here |